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What Sales Tactics Helped ARM Grow to a Billion Dollar Company?

The Bradfield Centre
Thu 28 Jun

12:45 -15 :00

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ver wondered what contract negotiating techniques ARM's VP Sales Europe and Asia used when in sales meetings with the world leading tech companies?
If you are a VP Sales, Director of Sales, CEO or MD of a tech company turning over £1m+, this 2 hour workshop is a "must attend"!

Come to this workshop and hear former VP Sales at ARM Helen Adams and The Geek Whisperer Adelina Chalmers share:

The 3 most intimidating sales meetings ARM's VP Sales had with world leading tech companies
A tried and tested structure for the 10 min sales presentation your prospect asked
The top 5 ways you can become unstuck when things get tough in a sales meeting.

Who will deliver this masterclass:

Helen Adams is ARM's former VP Sales Europe and Asia who saw ARM through its steep growth over 12 years from a few hundred million to over a billion in revenue. She shares her expertise on being in sales deals worth millions with some of the biggest tech corporates such as Samsung, Nokia, Microsoft and Huawei, to name but a few.

Adelina Chalmers a.k.a. The Geek Whisperer specialises in helping people in tech negotiate, influence and sell ideas, products and services.

Adelina has worked with the most successful scale-ups in Cambridge such as ARM, Syndicate Room,Cambridge Nanosystems and FeatureSpace. One skill Adelina's customers love most is her ability to make a 5 min sales presentation about your product/service on the spot and unrehearsed so they can see their own sales pitch from their customer's perspective.

The first engineer Adelina helped with his communication skills became an MD who was skilled in pitching his ideas, and three years later became a multimillionaire.

Adelina currently works with the University of Cambridge, helping engineers and scientists from across the world learn how to launch their innovative technology by partnering with industry.

Clients include: ARM, Taylor Vinters, Cambridge Judge Business School, Cambridge Enterprise, Cranfield University School of Engineering and School of Business, McKesson, Pearson, National Institute of Agriculture and Botany, British Society of Plant Breaders, Agritech East.

Event Details

  • Event: What Sales Tactics Helped ARM Grow to a Billion Dollar Company?
  • Date: Thu 28 Jun
  • Time: 12:45 -15 :00

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