This one day introductory course will offer insight into the emerging social media channels
This course aims to explore each channel’s potential in terms of getting brand exposure, building feedback channels and integrating within traditional marketing campaigns. We will look at case studies of the best and worse uses of social media by marketers from businesses ranging from 1-man-shows to multinationals.
It will help you understand how you can join the conversation that is undoubtedly already happening about your company, your product and your brand on the web. You will discover the tools and techniques used for creatively communicating your message, building quality relationships with users and making your social media campaigns and success.