Marketing Coordinator (ABM)

Gearset is Cambridge’s fastest growing startup, rocketing from 7 people in 2017 to over 100 today. We’re working on building the best Salesforce release management solution on the market, and we’re looking for an Account Marketing Coordinator to accelerate growth in our key accounts & verticals.

In this exciting role, you’ll be responsible for executing and delivering on our Accounts Based Marketing programme. You’ll work closely with our Account Marketing team to grow Gearset’s footprint within our target account list, using your marketing expertise to complement sales prospecting work.

We’re looking for someone who has previously worked closely with a Sales team, and enjoys building a Marketing and Sales partnership. You’re a commercially-minded marketer, who understands the difference in approach between Demand Generation and Accounts Based Marketing. You have creative ideas about how to engage different buyers, and you’re comfortable managing multiple campaigns at once.

Your responsibilities include:

• Deploy targeted marketing plays to grow awareness and create opportunities within key verticals & accounts
• Work closely with the Account Marketing Manager to build programmatic campaigns for the Enterprise lifecycle
• Research key accounts and verticals, using your marketing insight to build a strong understanding of our customers and their needs
• Use this understanding to write new content and adapt existing content to appeal to specific audiences & industries
• Work with the broader marketing team, making use of our channel and content expertise to create personalised multi-touch campaigns
• Support the Account Managers with pitch decks and proposals, using your marketing and customer insight to tailor these to the needs of the account

What we are looking for:

• Experience delivering multi-touch B2B marketing campaigns, including email marketing, events, content creation, and webinars
• Clear research skills to deliver actionable market intelligence
• Ideally experience marketing to enterprise organisations, with a demonstrable understanding of how to build relationships with senior decision makers
• Confidence in writing both short and long form content
• Worked closely with Sales teams
• Proven ability to work collaboratively, both within Marketing and across the wider organisation

Benefits:

• Salary is £30-£40k, depending on experience
• You'll work 40 hours per week, Monday to Friday, in our Cambridge office
• Flexible working - your time will be split between working from home and the office with ideally 2 or 3 days per week in the office
• Company Pension Plan (matching up to 5%)
• Bupa health care
• Life Insurance & Critical Illness cover
• Free lunch
• Discounted gym membership, as well as many other wellness benefits

About us

Gearset is the leading DevOps solutions for the millions of people developing on Salesforce, the world's biggest enterprise PaaS.

In a few short years, we’ve rocketed from a 7 person start-up to 140 people, and become the DevOps solution of choice for some of the world’s biggest companies, including IBM, McKesson, and even Salesforce themselves.

We’re proud of what we’ve built and how we’ve built it. We work as a team, where attributes of trust, openness and honesty are key, as they allow us to have a feedback-driven culture that keeps us always improving.

Alongside our Glassdoor score of 4.9/5, and customer G2 scores of 4.8/5, we recently received three awards from Best Companies UK in 2021. This includes UK top 10 best mid-sized company and top 3 best technology company to work for, as well as an Excellence in Wellbeing award in 2020.