Design unveiled for connected steel autonomous vehicle for future sustainable urban mobility

Steel E-Motive, an initiative of WorldAutoSteel, the automotive group of the World Steel Association and its engineering partner Ricardo, a world-class environmental, engineering and strategic consulting company, have unveiled the exterior styling vision for their fully autonomous ride-hailing, ride-sharing vehicle designed to showcase the benefits of using steel for global mobility-as-a-service.

The Steel E-Motive vehicle design has been optimised to include technologies that are deployable by 2030 and beyond and meet requirements for inner-city driving needs. The design concept comprises both a compact, four-passenger vehicle, and a version with space for more passengers and luggage for out-of-town journeys. Designed by Maurizio Tancredi, Chief Style and Industrial Designer at Ricardo, Steel E-Motive’s exterior styling is created around generative design thinking and is inspired by contemporary architecture in global cities, enabling the vehicle to fit harmoniously into the urban landscape.

Cees ten Broek, Director, WorldAutoSteel said: “Since this programme began in November 2020, we have continued to progress with design and engineering of this steel-intensive ride-sharing, ride-hailing vehicle. We’ve focused on delivering a solution that meets the essential requirements for mass scale deployment in future mobility applications. It is efficient in its construction, manufacturing and total lifecycle emissions, as well as attractive in the landscape for which it is intended.”

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