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FREE TASTER WORKSHOP: How is marketing changing?

20 November 2014 @ 4:30 pm - 6:30 pm

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Details

Date:
20 November 2014
Time:
4:30 pm - 6:30 pm
Event Tags:
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Organizer

Venue

The Trinity Centre
24 Milton Road, Cambridge , CB4 0FN United Kingdom
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Offered by Cambridge Marketing College and hosted at the Trinity Centre. Our world is constantly changing. This workshop is designed to introduce you to the marketing and environment changes and how to keep up with our fast moving world.

Our world is constantly changing. This workshop is designed to introduce you to the marketing and environment changes and how to keep up with our fast moving world.

In every market, the disruptive impact of economic shifts, new technologies and customer expectations, demands new thinking and innovation. Today everyone in an organisation needs to understand Marketing and the power of marketing. Marketing may be about brand, reputation, digital, customer experience, channel, insight, strategy…. To move fast, you need to bring your marketing and your business development departments all together.

This workshop will:

  • explore the changes
  • introduce to the ideal marketing department – based on the New Professional Marketing Standards 2014.
  • dicuss the capabilities needed to perform efficiently and effectively

This workshop will be held by Charles Nixon.

Charles has many years’ of marketing experience, from government relations, through market research to marketing communications and strategy. He gained this experience across a broad range of industries including textiles, software, telecommunications and financial services workingfor Arthur Andersen, Mercury Communications, Extel Financial and Touche Remnant.

Charles is Chairman and a founding Director of Cambridge Marketing Colleges and consults in marketing for high technology and publishing companies. He is a former member of the CIM’s International Board of Trustees and is President of the CIM Cambridgeshire Branch.

Charles has an MBA from Warwick Business School. He is a Fellow of CAM, CIM and the Royal Society of Arts.  Charles is an experienced tutor and delivers courses across all levels of the CIM and CAM qualifications.