- Date 3 Jan 2013
Xaar, the world’s leader in digital ceramic printing technology, has received an award recognising innovations that make a positive environmental contribution to the Chinese ceramics industry. The award for both the individual efforts of Mark Alexander, Director of Marketing at Xaar, and the innovative Xaar 1001 printhead technology was presented at the China Green Ceramics Awards 2012 hosted by the Building & Bathroom Ceramics Association of China.
Since its launch into the Chinese ceramics industry in 2010, the Xaar 1001 printhead has been the major driver behind the rapid adoption of digital inkjet technology for tile decoration. Compared to traditional analogue rotary methods, Xaar-enabled digital decoration delivers significant benefits, including the cost-effective and fast production of small batches as required; reduced need to stockpile tiles, reduced breakage and waste, and the ability to create a broader spectrum of creative tile designs.
A key reason for the success of the Xaar 1001 printheads is the combination of Xaar’s Hybrid Side Shooter™ architecture with TF Technology™, a unique ink recirculation system which is underpinned by 54 patents worldwide. The high ink flow rate enabled by TF Technology™ ensures unrivalled reliability and outstanding print quality, even in the harshest industrial environments. No other printhead uses TF Technology™ so no other printhead can deliver the same extremely high level of machine uptime as the Xaar 1001.
“Xaar’s printheads deliver the ultimate in print performance and they are transforming the digital ceramic tile decoration industry in China and throughout the rest of the world. We are very honoured to receive this award which is a strong endorsement of our technology and the positive impact it is having on the ceramics industry,” says Mark Alexander.