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Is marketing in the dark costing you money?

  • Date 12 Jul 2021

Driving sales is crucial to the success of FMCG brands, and that success depends on your marketing team being able to anticipate market demand and take advantage of sales opportunities.  However, many teams are marketing in the dark, lacking the data and insights needed to respond to market demand in real-time.  

Is your marketing disjointed, not targeted enough, or generating results intermittently? Then you’re marketing blindly, and it’s costing you money. Every year, FMCGs spend up to 21% of their total revenue on marketing, yet over 60% of that marketing spend fails to deliver any noticeable ROI.

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