Senior Marketing - Large Accounts and ABM

MathWorks UK is seeking a proactive and highly energetic senior Marketer who will play a key role in defining and executing marketing (ABM) strategies for target prospects and customer accounts in the UK and Nordics, through the development of account-based marketing activities.  

As the Industry Field Marketing Programs & Customer Engagement Specialist you will be responsible for working with Sales and Technical teams on integrated marketing programs to increase brand awareness and engage with major accounts within the Northern European Aeropace and Defense industry.

The focus of this role will be to define, coordinate, execute and analyse appropriate marketing plans (in strong collaboration with international peers) with a goal of increasing account engagement, driving adoption and facilitating expansion of our solutions.

Responsibilities

• As a member of the Major & Named AeroDef account teams, define and execute activities for customer engagement, including working directly with the customer key contacts
• Serve as the marketing campaign and ABM subject matter expert for the UK and Nordics offices and operate as a core member of the team building a scalable, global account-based marketing function
• Build and implement integrated marketing plans (incorporating digital, event, social media and other tactics) for our Major & Named Account sales territories, including custom strategies for specific major accounts, in support of agreed-upon account objectives
• Collaborate cross-functionally with various internal international & local teams (Global ABM Team, Sales, Technical Engineering, Industry Marketing, Consulting and Training teams) to understand our Major & Named accounts’ business drivers, strategic objectives and product needs
• Define the right value proposition, appropriate tactics and customised messages based on customer insights to upsell and cross-sell within Major & Named accounts
• Supports prospecting efforts within target accounts (new divisions, new groups)
• Measure and report on the impact of these activities to support our account goals and objectives

Minimum Qualifications

• A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience, or equivalent experience) is required.

Additional Qualifications

• Curiosity about customers’ business needs, technology trends and products usage
• Experience in ABM tactics and in implementing new processes/methodologies is a plus
• Work experience with leading OEM/Tier-1 accounts in the Aerospace and Defense industry is another plus
• Experience in marketing, sales or customer engagement/customer service for international B2B or software companies
• Solid communication, leadership, problem-solving and influential skills
• Ability to execute cross-functionally with Sales, Marketing and Technical teams
• Analytical capacity to understand marketing and sales data in the context of the business, derive insights and counter measures.
• Experiences in Product Marketing and/or in direct customer interaction roles are plusses