Abcam: Technical SEO Specialist (6 month contract)

About the Role

As a member of the Performance Marketing team, you will be working with other specialists to deliver on our 2018 growth targets.  You will sit in our growing E-commerce team to maximise the online visibility of our brand and product offering globally across multiple online media channels. You will be working alongside other specialists to support our growing digital footprint.

About Performance Marketing

Performance Marketing is central to Abcam’s business. It’s a very visible department with close working relationships with areas such as Integrated Marketing, Website Development, Design and Commercial. The talented team made up of experts in SEO, Paid Search and Digital Marketing are forward thinking, creative and solution focussed. They use the best tools available to help us truly understand our customers and their behaviour to maximise our online business and opportunities.

Roles and responsibilities:

Identify and Resolve Technical SEO Issues

·         Have a solid knowledge of the search engine spidering, crawling and indexing process, while understanding the importance of XML sitemaps, robots.txt files and 301 redirects to those processes.

·         Have a solid knowledge of web server function, including common server error codes (e.g. 404).

·         Demonstrate understanding of how duplicate content and page load speed affects SEO

Monitor, Analyze and Report on SEO Performance

·         Monitor sites regularly for technical crawl issues and other relevant errors using a variety of SEO tools and expertise.

·         Analyze backlinks to Abcam and competitor sites to identify outdated links, 404s, incorrect redirects, or opportunities for competitive improvement.

·         Provide insightful analyses and commentary addressing KPI trends and progress.

·         Prepare periodic reports that surface important trends and campaign progress in relevant KPIs, using properly formatted charts, tables, and narratives as appropriate.

·         Have working knowledge of Excel, including the ability to perform pivot tables and VLOOKUPs (understanding of INDEX/MATCH is a plus).

Audit Websites for SEO Issues

·         Using a variety of tools (including Screaming Frog, Ahrefs, MajesticSEO and others), inspect websites for on-page, off-page and technical issues.

Conduct Keyword/Persona Research

·         Use a variety of tools, competitive research and other methods to discover optimal keyword targets appropriate to the business needs of the client.

·         Determine the persona of the ideal target and align SEO strategies and tactics accordingly.

Consult on Site-Level SEO Strategies

·         Conduct content gap analyses and develop content creation strategies/roadmaps.

·         Apply, and be able to explain, SEO best practices for site navigation, breadcrumbing, internal links (including anchor text optimization), and HTML sitemaps to client websites.

·         Apply, and be able to explain, SEO best practices for domain, sub-domain and directory structure to client websites.

Communications

·         Clearly convey campaign progress, priorities, issues, concerns, new strategy ideas.

·         Prepare project deliverables with a high-level of quality (in terms of both substance, format, and understandability). Documents will be accurate, grammatical, easy to read, and spell-checked.

·         Prepare for, attend, and contribute to SEO team meetings.

About you

You will be Degree educated ideally in Computer Science or have attended relevant training.

At least 4 years’ work experience, including SEO management of eCommerce sites; and a track record of successful SEO programme execution specifically in driving sales.

 Other key skills include:

•  Excellent problem solving skills and strong interest in digital marketing
• Analytics & conversion measurement
• Excellent Excel skills
• Ability to communicate complex SEO strategies to a wide range of stakeholders
• SEO campaign measurement with use of web analytics and SEO campaign management tools
• Analyze large amounts of data from a variety of sources
• Prepare executive-ready reporting of SEO campaign performance
• Sound technical understanding of how search engines, web servers and user agents work
• Experience using SEO campaign management software (such as BrightEdge, SEMRush, Moz)
• Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies
• Strong numerical analytical skills and attention to detail
• Excellent presentation, communication, analytical and problem-solving skills.
• Ability to work autonomously, be highly organised and results driven

About us

Ever since 1998, when our founder, Jonathan Milner, started selling antibodies from the back of his bike, Abcam has aimed to help scientific researchers make breakthroughs faster. We now have offices and labs in the UK, the US, China and Japan, and as we continue to grow, we remain ambitious, driven by our customers’ success and their research needs.

It’s our goal to provide a world-standard in protein research tools, technical support and delivery. When you join Abcam, you’ll join a global business with the passion and the vision to become the most influential company, and, best-loved brand in life sciences.

Our culture is our key differentiator. We believe in empowering individuals, with responsibility given at an early stage. The working environment is fun and fast-paced, collaborative and outcome focused, with a strong customer focus. In addition to competitive salaries, we offer an attractive and flexible benefits package (which includes shares for eligible employees), a culture focussed on wellbeing and opportunities for growth and development