Your Customers are on Auto-Pilot

IoD Member and Founding Partner of Think Again, Sandy Groves will be hosting a morning discussion on how to unlock growth by understanding customer decision-making and engaging with a customer base that is on auto-pilot.

The majority of human decision-making is driven by our subconscious brains and is influenced mainly by emotional and intuitive motivations. The business world often fails to understand this and as a result, struggles to successfully influence customers. Businesses then find themselves in a negative spiral of promotions and cost-cutting. Join us to understand more about what businesses can do to identify the subconscious, emotional, intuitive factors driving preference in your markets and how to develop propositions to appeal to them, to unlock profitable growth.