The present, the future & challenges of AR/VR

NTT Data Innovation Lab, 25 City Road, London, EC1Y 1AA

  • Date 17 Sep 2019
  • Time 10:00 - 18:15
  • Location NTT Data Innovation Lab, 25 City Road, London, EC1Y 1AA

Tickets are free for CW members | £200 (+VAT) for non-CW members.

At this event, industry thought-leaders present the key trends in immersive technologies. This will be followed by an interactive workshop to find solutions to design & development challenges, business model struggles and handling hardware evolution.

The morning’s talks will provide an overview of immersive technologies from the perspectives of design, business outcomes, monetisation opportunities & finding killer use-cases - especially with the consideration of 5G’s upcoming roll-out. Delegates will have the opportunity to experience some of the industry demos presented by our speakers.

During the afternoon workshop, delegates will split into teams to design immersive solutions that could improve citizens' quality of life and employee experiences.

Immersive technologies will disrupt the way we interact in our daily lives & will change the employee experience. Over the past few years, we have seen the development of many applications in the gaming space, marketing & advertising agencies. This is now being embraced by other businesses like healthcare, engineering, telecoms & automotive. However, as an industry, we still face key challenges around business-cases, monetisation, user-experience & device-adoption. Recently, with 5G deployments, new use-cases are emerging, such as holographic communications which will have an impact on adoption rates. Device prices are reducing & some of them do not require high-end computers to experience a high-quality experience. The evolution of android & IOS OS that support AR has provided an opportunity to deliver experiences that can be enabled via smartphones, thereby increasing outreach.

Participants of this fun and interactive workshop do not need to have in-depth knowledge of immersive technologies, just interest, enthusiasm and a willingness to contribute ideas and insights from their industry's point of view!

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