Marketing & Communications Special Interest Group - 19 November 2020

The next Marketing Special Interest Group will be held on the 19 November from 11:00 to 12:00.

Please register on the form opposite - zoom details to be sent in due course

Agenda

Tips for building and maintaining relationships – video marketing, content marketing

Video marketing builds and maintains relationships because it:

• Informs and educates – is easy to absorb and mobile friendly
• Builds trust, ‘connect’ with stakeholders, humanizes the brand
• Keeps you competitive
• Is loved by Search engines – is seen as high quality content
• Is good for social media – it works across multiple platforms, encourages social shares

What examples do you have to share?

And, alternative ways of sourcing content ideas:

• Latest insights from industry leaders and press
• Talk to sales team and/or customer services – find out what the customers’ pain points are
• Job Descriptions of your target audience – what are their key responsibilities
• Events, webinars
• Pose a question on social media

What other ideas do you want to share?

Quick fire – Christmas jingles – you’ll have to come to find out what this one is about!