Marketing & Communications Special Interest Group - 19 November 2020

Online Event
Thu 19 Nov

11:00 - 12:00

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The next Marketing Special Interest Group will be held on the 19 November from 11:00 to 12:00.

Please register on the form opposite - zoom details to be sent in due course

Agenda

Tips for building and maintaining relationships – video marketing, content marketing

Video marketing builds and maintains relationships because it:

  • Informs and educates – is easy to absorb and mobile friendly
  • Builds trust, ‘connect’ with stakeholders, humanizes the brand
  • Keeps you competitive
  • Is loved by Search engines – is seen as high quality content
  • Is good for social media – it works across multiple platforms, encourages social shares

What examples do you have to share?

And, alternative ways of sourcing content ideas:

  • Latest insights from industry leaders and press
  • Talk to sales team and/or customer services – find out what the customers’ pain points are
  • Job Descriptions of your target audience – what are their key responsibilities
  • Events, webinars
  • Pose a question on social media

What other ideas do you want to share?

Quick fire – Christmas jingles – you’ll have to come to find out what this one is about!

Event Details

  • Event: Marketing & Communications Special Interest Group - 19 November 2020
  • Date: Thu 19 Nov
  • Time: 11:00 - 12:00
  • Location: Online Event