Who is it for?
This workshop is a good introduction for Heads of Marketing departments or HR departments interested in understanding the power of a fully trained marketing department, and the importance of creating a vibrant and participative marketing community across your business to share ideas and work together to win.
How to apply?
Registration is free and you only need to register online: Contact Charlotte to book your place. As the numbers of guest is limited, please book early to avoid disappointment and let us know if you can’t attend it anymore.
Where is it?
The venue is at The Trinity Center – Cambridge Science Park – Suite 5.
What is it?
This workshop is designed to give you an understanding of the new ideal marketing department designed according to the latest operational marketing standards, developed by the Chartered Institute of Marketing. The aim is to challenge your thinking on these issues and help you to build your marketing department.
Workshop content :
- Explore the changes
- Introduce the ideal marketing department – based on the New Professional Marketing Standards 2014
- Discuss the capabilities needed to perform efficiently and effectively
Who is chairing :
Charles Nixon is Chairman and a Founding Director of Cambridge Marketing Colleges and consults in marketing for high technology and publishing companies. He is a former member of the CIM’s International Board of Trustees and is President of the CIM Cambridgeshire Branch.