KISS Communications, the creative agency, is delighted to announce the launch of a new website (http://www.eahsn.org.uk) and complete brand refresh for the Eastern Academic Health Science Network (AHSN). The Eastern AHSN aims to create voluntary networks which accelerate innovation and healthcare improvement in industry and the NHS across the Eastern region.
The Eastern AHSN approached KISS after identifying a need to refresh their branding and digital presence. KISS began with a corporate branding workshop to clarify and simplify what the Eastern AHSN is, what the network is about and their long term goals.
John Dibb, Head of Digital at KISS said: “One of the Eastern AHSN’s key differentiators, identified at the workshop, is the network’s ability to look at pre-existing issues and needs through a different lens, as well as taking a fresh approach to new problems. This has been communicated across the brand through the use of traditional healthcare images, presented in a sketch style. The result is a refreshed and unique approach which reflects the Eastern AHSN.”
Due to the nature of the Eastern AHSN’s work it was essential to recognise each of the different stakeholder groups, and personalise their content on the website accordingly, so they could find the information directly relevant to them and keep up to date with developments in their sector.
Helen Bradburn, Consultant for the Eastern AHSN said: “The Eastern AHSN is about innovation and networking and KISS managed to capture this very well with the work we did with them on branding. The new site KISS designed for us will enable us to improve the spread of good practice and build momentum for change.”
The new brand refresh was recently demonstrated when KISS produced a full range of exhibition collateral for the Eastern AHSN’s stand at SPARK 2014, an SBRI Healthcare conference held in Westminster, London.
KISS is the creative agency that clarifies the complex. We are experts at immersing ourselves in the complex things you do to emerge with focus and clarity to create ideas that will worry your competition.
With specific and in-depth expertise in working in Science, Technology, Healthcare and FMCG our ability to cut through complexity and successfully deliver a single-minded proposition has been instrumental in us winning a fantastic range of blue chip, SME and disruptive start up clients.
We work with ambitious brands that passionately believe they can change the world and need an agency that can match these ambitions.
For further information, please contact the PR team:
Meredith Ash / Victoria Ellis
T: 01223 911 123