Digital marketing experts, KISS Communications is proud to announce the launch of a new fully responsive website for TTP (The Technology Partnership), Europe’s leading technology and product development company. The corporate site (www.ttp.com) has been built with innovative interfaces and a sophisticated CMS to provide TTP with complete digital autonomy.
One of the most important aspects of the brief to KISS was to challenge the conventional. As a pioneering and innovative company, TTP wanted its website to be completely different from its competitors, reflecting both the free-thinking culture of the company while also demonstrating its visionary credentials.
Dr Allan Carmichael from TTP said: “We have a unique culture at TTP and wanted a new corporate site that reflected our values and what we stand for. We’re an unorthodox company and we wanted a website that echoed this. We didn’t want a site that answered all the questions but one that leaves visitors wanting to find out more. Having a more narrative orientated website takes visitors on a journey of discovery, it’s fun and exciting to use.”
He continued, “Both KISS and TTP are very creative businesses but where the agency has really added value is in their ability to push us outside our comfort zone. The new website is a much bigger beast than we originally anticipated and is technically very sophisticated.”
KISS started off the project with a brand strategy workshop that defined the brand essence and personality. It then set about developing a style of language, tone of voice and colour palette.
John Dibb, Head of Digital at KISS explains why the site proved to be amongst the most complex builds the team has done to date. He said: “The site has a highly complex and flexible CMS system which puts the power in TTP’s hands, enabling the marketing team to update their site whenever they need to. Having this level of flexibility was critical to the success of the project. The website was designed to move from left to right instead of the more traditional vertical navigation. It has also been built with an integrated modular-based system that allows the team to layout and reformulate any page on their new website.”
The Technology Partnership plc (TTP) is Europe’s leading technology and product development company. TTP works closely with its clients to create disruptive products based on advances in technology and engineering innovation. TTP’s technology lies behind many products and processes in areas as diverse as communications, digital printing, instrumentation, consumer & industrial products, biotechnology, medical devices, clean tech and security systems.