Linguamatics: Marketing Executive, Text Analytics Software


* No Agencies Please *

Linguamatics is a leading provider of text mining solutions with a current emphasis on high value life science, chemistry, healthcare, and biomedical applications. Thanks to a great team, and innovative use of semantic and natural language processing (NLP) based technology, our software is acknowledged as a leading solution in the pharmaceutical, biotech, and healthcare industries and has been adopted by most of the top 20 global pharmaceutical companies, leading healthcare providers, and US government organizations such as the FDA.

We are seeking a proactive, technically savvy and “hands on” B2B marketing professional to assist with marketing-related activities in our rapidly growing software company. Reporting to the Marketing Manager, you will work as part of the Business Development team in implementing our marketing communications strategy to increase awareness, strengthen the brand, and support business growth for Linguamatics in multiple markets. You will be able to demonstrate enthusiasm for the company and its products, and have the passion to communicate its message as widely as possible.

 

Key Tasks and Responsibilities

  • Take ownership and actively optimise Linguamatics websites on an ongoing basis to maximise SEO traffic and conversions, and ensure consistent, compelling messaging
  • Develop and manage marketing collateral and sales tools, including creation and editing of newsletters, blogs, slide presentations, product datasheets, white papers, case studies and company brochures
  • Work with external agencies, where required, to deliver marketing projects and campaigns, including PPC, creative design/branding and videos
  • Execute tailored marketing campaigns to generate leads for the sales team, monitor and report results
  • Take ownership and maximise impact of Linguamatics social media channels (LinkedIn, Twitter, Facebook)

 

Requirements

You will be a technically confident, fast learner with a solid foundation in marketing and the ability to fit into a dynamic software company promoting an innovative product range. Ideally, you will have the following skills, experience and qualifications:

  • Educated to degree level (ideally in business/marketing or science/technology) or equivalent commercial experience
  • A good understanding of marketing principles
  • Experience marketing technical and/or scientific/medical software products, solutions and concepts in a B2B environment, and a desire to get immersed in the practicalities of executing a marketing strategy
  • Excellent attention to detail and project management experience
  • Experience using a content management system (e.g. Drupal, WordPress)
  • Experience optimizing web search results (SEO)
  • Experience using marketing automation systems (e.g. Act-On, HubSpot, Marketo, Pardot)
  • Practical knowledge of CRM systems such as Salesforce.com, including marketing automation integration and reporting capabilities
  • Social media marketing experience
  • Proven track record with ability to work under pressure to tight deadlines
  • Experienced user of Microsoft Office
  • Familiarity with Adobe creative suite (i.e. InDesign, Photoshop)
  • Strong written and verbal communication skills, including proofreading, document management and reporting
  • Team player with excellent interpersonal, communication and presentation skills
  • Experience running PPC campaigns would be an advantage

 

About Linguamatics

Linguamatics is a leading provider of text mining solutions based on innovative use of semantic and natural language processing (NLP) technology. Our software is acknowledged as the leading solution in the pharmaceutical, biotech and healthcare industries and has been adopted by most of the top pharmaceutical and leading healthcare organisations.

This is a challenging and exciting role in a young, growing company. If you think you have the right skills and experience, and are ready to make an outstanding contribution to the team and the success of our business, please send your CV with a covering letter by email to:

Heather Stewart

Email: Reveal email address

 

* No Agencies Please *