Cambridge Businesses learn to save a life

06 February 2014: The team at KISS Communications, along with a number of people from Cambridge businesses, completed the British Heart Foundation’s Heartstart training at the KISS of Life event on the Cambridge Science Park.

The sessions were run by Cambridge University Medical students who taught the attendees how to deal with an unconscious casualty, a suspected heart attack, cardiac arrest, choking and cases of serious bleeding.

Simon Fryer, CEO of KISS, said: “We think this initiative is very important.  As a result of completing these 2 hour training sessions and knowing what to do in an emergency, we all feel more confident, ready to help and potentially make a difference in the communities that we live in. I definitely urge more people to get involved and attend some form of emergency life support training.”

Michael Francis, Marketing Communications Manager at BlinkPipe, said: “I found it really useful, I have completed first aid courses in the past, but this was quite a few years ago, so it was good to have a refresher course and hopefully, if I’m ever in the position where I can help somebody, I will now be able to.”

Katharine Warner of Salus Wellness, praises the Heartstart training, commenting: “I have certainly learnt one or two new things from the training sessions. It has been a while since I have done a first aid course, so thank you very much it was really helpful.”

The British Heart Foundation is dedicated to fighting against all types of heart disease and their work has already made a significant difference with more people surviving a heart attack or cardiac arrest than ever before. But the charity still needs support to continue with this outstanding work, so help support the British Heart Foundation by visiting KISS Communications’ Virgin Money Giving page.

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Notes to Editor:

About KISS

KISS is the creative agency built on the philosophy of keeping things simple. Our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.

Our  specific and in-depth expertise in the Science and Technology, Professional Services and FMCG/Food sectors combined with our ability to cut through complexity and deliver a single-minded proposition has been instrumental in us winning a broad range of blue chip and successful SME clients, including: Anglian Water, Bayer CropScience, Bokomo Foods UK, PlastiKote,, Johnson Matthey, Bosch, Snap-on Industrial, Bidwell’s, IMServ, IXICO, One Nucleus, Horizon Discovery, IMRG, 8 Solutions, PWR+, PraxisUnico, SBRI, Health Enterprise East, BlinkPipe, SKIM, Geomerics, Real-Status, Intergence, and Pizza Hut Delivery.

We are Strategy-led and successfully integrate Advertising, Branding, Consulting, Design, Digital, Exhibition, Public Relations and Social Media Services.

For all the latest KISS news, events and marketing insights, please follow us on Twitter,  LinkedIn, Google+, and like us on Facebook.

For further information, please contact:

Laura Brown

T: 01223 911 123 or 0208 12345 75


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